We all read and hear about logo redesigns but why is it so significant?
Because a logo is the signifier of everything your brand represents. It’s a visually appealing image used to promote the name of your company and allow others to form subconscious positive impressions of your brand (hopefully). The logo should be recognizable at anytime and in any form, no matter the size.
And the only way to make a logo that’s close to being perfect is constant objective critique. It’s important to mix it up, and change over time but always keep the core design familiar.
By giving your logo a subtle facelift or complete redesign you are taking a step in the right direction because the action, if done right, is going to make your company look innovative and professional. Refreshing the look of the logo or other visual elements could help you increase the leads as well.
I suggest browsing online to look for logos of your competitors or companies in your niche. By comparison you can determine how your logo stacks up and what you can do to stand out amongst the crowd.
Logo design has its own rules of do's and dont's. By breaking one of the key rules, the logo could have a negative impact on representing your company. If you suspect it might be time for a change, then here are some telling signs that you need a logo redesign.