Giving and receiving lucky money – lì xì – is one of the age-old customs in many Asian countries, including Vietnam. This New Year’s Day monetary gift is believed to bring the receiver good fortune. That’s why in the Orient, the envelope is traditionally red – the color that represents luck. However, this is not always true in modern days as many lucky money envelopes no longer adopt the conventional shapes and colors.

Colors which once thought to symbolize death and bad luck such as white, black, and grey are now used.

In addition to that, bright and vivid colors are also chosen and put in attractive combinations. These envelopes below would make you immersed in its look and… forget about its content.

It can be seen that not only the color, but the size and pattern of the envelope have also changed. If in the past, envelopes were designed with sizes larger than that of a banknote, now they comes in various shapes such as square and horizontal rectangular.

The decorative pattern has also steered away from traditional oriental symbols of luck. Some businesses are even creative enough to integrate their products into lucky money envelopes, turning them into a reminder of the brand, an advertising channel you simply can’t ignore.

In terms of production method, designers and manufacturers have intensively exploited every available printing technique to create beautiful innovative lucky money envelopes. From foil stamping, paper coating, die cut, letterpress and embossing, to the selection of special types of paper, all are carefully taken into account so that the lucky money envelop, thought only given once a year, would never be stale in the eyes of the receiver as well as the giver.

By SDMedia