They say a picture is worth 1,000 words. Looking at the massively popular photo-based social platform, Instagram, it’s hard to disagree. With over 300 million active users a month, and an average engagement rate that overshadows Twitter’s by a mile, the proof is in the photo. Which is why smart business-to-business brands should take advantage of all the traction the photo-sharing app is seeing. Even despite the fact that Instagram is usually thought of as a platform for business-to-consumer brands.