Cannes Lions 2016 – Direct Category

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CANNES LIONS 2016 – DIRECT CATEGORY


1. GRAND PRIX – THE SWEDISH NUMBER
Client: Swedish Tourist Association
Agency: INGO Stockholm; Sweden


2. GOLDEN LION – BREWTROLEUM
Food & Drinks

Client: Heineken New Zealand
Agency: COLENSO BBDO Auckland; New Zealand


3. GOLDEN LION – #DADDO
Fast Moving Consumer Goods

Client: Pantene
Agency: Grey New York; USA


4. GOLDEN LION – MANBOOBS
Public Health & Safety

Client: Macma / Breast Cancer Awareness
Agency: DAVID Buenos Aires; Argentina


5. GOLDEN LION – SURVIVAL BILLBOARD
Use of Ambient Media: Large Scale

Client: Microsoft - Xbox / Tomb Raider
Agency: McCANN LONDON; United Kingdom


6. GOLDEN LION – STRAIGHT OUTTA
Co-Creation & User Generated Content

Client: Beats By Dre.
Agency: R/Ga Hustle Los Angeles; USA


7. GOLDEN LION – MA PLACE EST DANS LA SALLE
Launch / Re-launch

Client: Prodiss
Agency: Fred & Farid Paris; France


8. GOLDEN LION – SUGAR DETOX
Retail, e-Commerce, Restaurants & Fast Food Chains

Client: Intermarché
Agency: Marcel Paris; France

Shortlist các campaign đạt giải xem thêm tại đây:
https://www.canneslions.com/resources/downloads/winners/Direct_Winners.pdf


See the detailed shortlist here

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