CANNES LIONS 2016 – DIRECT CATEGORY

1. GRAND PRIX – THE SWEDISH NUMBER
Client: Swedish Tourist Association
Agency: INGO Stockholm; Sweden

2. GOLDEN LION – BREWTROLEUM
Food & Drinks
Client: Heineken New Zealand
Agency: COLENSO BBDO Auckland; New Zealand

3. GOLDEN LION – #DADDO
Fast Moving Consumer Goods
Client: Pantene
Agency: Grey New York; USA

4. GOLDEN LION – MANBOOBS
Public Health & Safety
Client: Macma / Breast Cancer Awareness
Agency: DAVID Buenos Aires; Argentina

5. GOLDEN LION – SURVIVAL BILLBOARD
Use of Ambient Media: Large Scale
Client: Microsoft - Xbox / Tomb Raider
Agency: McCANN LONDON; United Kingdom

6. GOLDEN LION – STRAIGHT OUTTA
Co-Creation & User Generated Content
Client: Beats By Dre.
Agency: R/Ga Hustle Los Angeles; USA

7. GOLDEN LION – MA PLACE EST DANS LA SALLE
Launch / Re-launch
Client: Prodiss
Agency: Fred & Farid Paris; France

8. GOLDEN LION – SUGAR DETOX
Retail, e-Commerce, Restaurants & Fast Food Chains
Client: Intermarché
Agency: Marcel Paris; France

Shortlist các campaign đạt giải xem thêm tại đây:
https://www.canneslions.com/resources/downloads/winners/Direct_Winners.pdf

See the detailed shortlist here